The Business LockerRoom originated in 2006 as Vmax Performance Group. In 2014, the company completely rebranded as "Business LockerRoom" concurrent with the beginning of the Business LockerRoom radio show.

Conceived by Kelly Riggs, the idea behind the Business LockerRoom is that sports teams and business teams are remarkably similar. Many of the principles used to create successful work teams are readily demonstrated on the playing field, the court, the diamond, and the pitch. More importantly, business consistently draws from the principles of leadership and team building successfully practiced by great sports and business coaches.